Works
View my case studies here, see how I tackle problems and design for solutions.
2026
Loblaws lost 17% of online sales. The interface wasn't the problem.
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UX Research
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Usability Testing
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Product Strategy
A competitive teardown and eight usability sessions, run three weeks apart, converged on the same answer: Loblaws' checkout wasn't badly designed, it was badly supported. The most damaging bug logged as ordinary cart abandonment.


Loblaws lost 17% of online sales. The interface wasn't the problem.
#
UX Research
#
Usability Testing
#
Product Strategy
A competitive teardown and eight usability sessions, run three weeks apart, converged on the same answer: Loblaws' checkout wasn't badly designed, it was badly supported. The most damaging bug logged as ordinary cart abandonment.



